CASE 06.
Jardim da Amália
Designing a digital experience that brings the atmosphere of Amália Rodrigues' historic home to life — from first click to ticket purchase.
CLIENT
Fundação Amália Rodrigues
02 months
TIMELINE
Culture & Events / Live Music
INDUSTRY
UX Strategy, UX Research, Information Architecture, UI Design, Web Design, Web Development, Audiovisual Production, Creative Direction
SERVICES
01. THE CHALLENGE.
Jardim da Amália, in Lisbon, needed a digital presence that could capture the unique atmosphere of concerts held at Amália Rodrigues' former home.
The challenge was building a platform that combined information, emotion, and conversion — making it easy to buy tickets while honoring the space's history, cultural heritage, and exclusivity.
Beyond the website, the project needed to strengthen the brand through audiovisual content that sparked interest well before anyone set foot on the property.
02. THE INSIGHT.
People weren't just buying a ticket. They were buying the chance to experience something authentically Fado.
The strategy was to build a digital narrative that draws visitors into the space from the very first interaction — using imagery, video, and a clear information architecture to remove friction and encourage conversion.
Every element of the website was designed to feel welcoming, traditional, and exclusive.
03. THE SOLUTION:
We led WildRise's full digital project, from brand identity through the e-commerce platform launch:
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Information architecture and user journey planning.
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Full UI design, built for a premium experience.
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A strategic homepage introducing the brand, its strengths, and guiding users toward purchase.
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A product catalog structured around discovery and easy comparison between coffees.
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Institutional pages that build brand authority and showcase services.
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Educational sections highlighting the benefits, methods, and standout qualities of specialty coffee.
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Branding, storytelling, and shopping experience working together to raise the perceived value of Yaguara Coffee.
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An online store built to grow — ready for a bigger catalog, new categories, and future commercial strategies.
WHAT WE GOT:
A scalable e-commerce platform built to make specialty coffee approachable — positioning Yaguara Coffee as the flagship product in a still-untapped Portuguese market.
03.
THE RESULTS:
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Information architecture and user journey planning.
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Full UI design, built for a premium experience.
-
A strategic homepage introducing the brand, its strengths, and guiding users toward purchase.
-
A product catalog structured around discovery and easy comparison between coffees.
-
Institutional pages that build brand authority and showcase services.
-
Educational sections highlighting the benefits, methods, and standout qualities of specialty coffee.
-
Branding, storytelling, and shopping experience working together to raise the perceived value of Yaguara Coffee.
-
An online store built to grow — ready for a bigger catalog, new categories, and future commercial strategies.
NEXT CASE:
ON RH
