CASE 04.
ON RH
Building a recruitment company's digital presence from scratch — connecting businesses and professionals through strategic communication.
CLIENT
ON RH
03 months
TIMELINE
Human Resources / Staffing & Recruitment
INDUSTRY
Social Media Strategy, Communication Planning, Digital Branding, Creative Direction, Social Media Design, Content Management, LinkedIn Marketing, Google Business & Digital Presence, Digital Marketing
SERVICES
01. THE CHALLENGE.
ON RH launched with no structured communication and no digital presence. The challenge was to position the brand in Portugal's temporary staffing market — building credibility with partner companies while creating communication that felt clear and approachable for candidates.
Beyond brand recognition, the service itself needed explaining — many professionals still have questions about how temporary work works. That made communication an education and lead-generation channel in its own right.
02. THE INSIGHT.
ON RH didn't just need to post job openings — it needed to build authority in HR.
The strategy was educational, institutional communication: content that showed the real value of temporary work, answered common questions, and built trust with both companies and candidates.
Social media became an extension of the brand itself, supporting relationships and generating opportunities.
03. THE SOLUTION:
We built ON RH's entire digital communication strategy from the ground up, creating a consistent presence across the company's key channels:
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Strategic communication planning.
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Visual identity for social media.
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Digital brand positioning.
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Educational and institutional content production.
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Graphic materials for recruitment, services, and brand building.
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Content management across LinkedIn, Instagram, and other digital channels.
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Google presence, strengthening visibility and online credibility.
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Creative direction for campaigns and audience relationship-building optimization.
WHAT WE GOT:
A full digital presence built from zero — positioning ON RH as a modern, trustworthy name in recruitment.
03.
THE RESULTS:
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A complete digital communication system, built from nonexistent presence.
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Positioning as a modern, trustworthy name in HR
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A consistent visual identity across every digital channel.
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Stronger institutional communication between partner companies and candidates.
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Educational content that helped people better understand the services offered.
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A solid foundation for future recruitment, relationship, and growth campaigns.
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