CASE 03.
Turning a Brazilian boteco into one of Lisbon's most recognized food brands on social media.
CLIENT
Boteco da Dri
TIMELINE
02 years
INDUSTRY
Food & Beverage/Restaurant
SERVICES
Social Media Strategy, Branding & Rebranding, Content Production, Audiovisual Production, Photography, Meta Ads, Google Ads, Creative Direction, Digital Marketing
Boteco da Dri
01. THE CHALLENGE.
Boteco da Dri needed to build a stronger digital presence in a highly competitive market — one that would make it a go-to name for Brazilians, Portuguese locals, and visitors looking for an authentic taste of Brazilian culture.
The challenge went beyond promoting dishes and events. Social media needed to become a real strategic channel — one that built brand recognition, grew community, and drove more people through the door.
02. THE INSIGHT.
Boteco da Dri's real edge wasn't just the food — it was the experience: the atmosphere, the music, the events, and the emotional pull of Brazilian culture.
The strategy was to humanize the brand's voice and turn everyday moments at the restaurant into content — bringing people closer through stories, behind-the-scenes moments, entertainment, and targeted campaigns.
03. THE SOLUTION:
Over two years, we led the brand's full digital communication strategy, working across multiple fronts:
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Rebranding and visual identity refresh.
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Social media strategy and planning.
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Ongoing content production.
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Audiovisual production and content capture.
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Institutional video production.
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Trend-driven videos built for each platform's native format.
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Paid campaign management on Meta Ads.
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Planning and execution of Google Ads campaigns.
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Creative direction for promotional campaigns and events.
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Performance tracking and continuous. optimization
WHAT WE GOT:
Nearly 15,000 new followers in two years, and a consistent digital presence that grew alongside the business.
03.
THE RESULTS:
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Nearly 15,000 new followers gained over two years.
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A consolidated, consistent digital identity.
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Stronger presence among both Brazilian and Portuguese audiences in Lisbon.
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Ongoing content across multiple formats, driving reach and engagement.
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Branding, audiovisual, and paid media working together to power the brand's communication.
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A consistent digital presence that grew alongside the business.
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