CASE 05.
WildRise Coffee Shop
Building a recruitment company's digital presence from scratch — connecting businesses and professionals through strategic communication.
CLIENT
WildRise
03 months
TIMELINE
E-commerce / Specialty Coffee
INDUSTRY
UX/UI Design, Information Architecture, E-commerce Development, Brand Storytelling, Homepage Strategy, Product Catalog Design
SERVICES
01. THE CHALLENGE.
WildRise set out to launch a digital platform dedicated to coffee, with Yaguara Coffee — a craft coffee made from select Latin American beans — as its flagship product.
The challenge was building a buying experience that could position the brand as a reference for quality coffee in Portugal, a market still light on specialized e-commerce in this space. The platform also needed to make room for partner brands without ever losing focus on WildRise's own line.
More than a storefront, the project needed to build trust, highlight where the products come from, and make it easy for consumers — whether coffee experts or complete beginners — to discover something new.
02. THE INSIGHT.
Specialty coffee buyers aren't just looking for a product. They're looking for an experience.
So the UX strategy was built to close the gap between the technical world of coffee and the everyday consumer. Instead of a plain product catalog, we designed a journey that blends content, storytelling, and discovery — making navigation more intuitive and raising the brand's perceived value.
The information architecture was built to put Yaguara Coffee front and center, while still making it easy to explore other brands and categories naturally — turning the store into a real ecosystem built around coffee.
03. THE SOLUTION:
We led WildRise's full digital project, from brand identity through the e-commerce platform launch:
-
Information architecture and user journey planning.
-
Full UI design, built for a premium experience.
-
A strategic homepage introducing the brand, its strengths, and guiding users toward purchase.
-
A product catalog structured around discovery and easy comparison between coffees.
-
Institutional pages that build brand authority and showcase services.
-
Educational sections highlighting the benefits, methods, and standout qualities of specialty coffee.
-
Branding, storytelling, and shopping experience working together to raise the perceived value of Yaguara Coffee.
-
An online store built to grow — ready for a bigger catalog, new categories, and future commercial strategies.
WHAT WE GOT:
A scalable e-commerce platform built to make specialty coffee approachable — positioning Yaguara Coffee as the flagship product in a still-untapped Portuguese market.
03.
THE RESULTS:
-
Information architecture and user journey planning.
-
Full UI design, built for a premium experience.
-
A strategic homepage introducing the brand, its strengths, and guiding users toward purchase.
-
A product catalog structured around discovery and easy comparison between coffees.
-
Institutional pages that build brand authority and showcase services.
-
Educational sections highlighting the benefits, methods, and standout qualities of specialty coffee.
-
Branding, storytelling, and shopping experience working together to raise the perceived value of Yaguara Coffee.
-
An online store built to grow — ready for a bigger catalog, new categories, and future commercial strategies.
NEXT CASE:
ON RH
