CASE 06.
Jardim da Amália
Designing a digital experience that brings the atmosphere of Amália Rodrigues' historic home to life — from first click to ticket purchase
CLIENT
Fundação Amália Rodrigues
02 months
TIMELINE
Culture & Events / Live Music
INDUSTRY
UX Strategy, UX Research, Information Architecture, UI Design, Web Design, Web Development, Audiovisual Production, Creative Direction
SERVICES
01. THE CHALLENGE.
Jardim da Amália, in Lisbon, needed a digital presence that could capture the unique atmosphere of concerts held at Amália Rodrigues' former home. The challenge was building a platform that combined information, emotion, and conversion — making it easy to buy tickets while honoring the space's history, cultural heritage, and exclusivity.
Beyond the website, the project needed to strengthen the brand through audiovisual content that sparked interest well before anyone set foot on the property.
02. THE INSIGHT.
People weren't just buying a ticket. They were buying the chance to experience something authentically Fado.
The strategy was to build a digital narrative that draws visitors into the space from the very first interaction — using imagery, video, and a clear information architecture to remove friction and encourage conversion.
Every element of the website was designed to feel welcoming, traditional, and exclusive.
03. THE SOLUTION:
We built a complete digital experience for Jardim da Amália, including:
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Information architecture focused on making it easy to find events and buy tickets.
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A visual interface inspired by the elegance and tradition of Portuguese culture, balancing classic elements with contemporary navigation.
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A responsive website built around user experience and conversion.
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An institutional video integrated into the site, introducing the space and building an emotional connection with visitors.
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A clear, intuitive event calendar, making it easy to discover upcoming performances.
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A visual hierarchy that naturally guides users toward key actions, reducing friction in the ticket-buying journey.
WHAT WE GOT:
A responsive, emotionally-driven website that turns cultural heritage into a smooth, conversion-ready ticket-buying experience.
03.
THE RESULTS:
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A digital experience aligned with the brand's cultural positioning.
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Visual identity, audiovisual content, and interface working together in one consistent story.
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A simplified navigation journey, making event discovery and ticket purchase more intuitive.
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A stronger sense of exclusivity and authenticity around the Jardim da Amália experience.
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A platform ready to support ongoing promotion of the cultural program and expand its reach.
