CASE 01.
OFF MARKET
A rebrand built to reveal what was already there.
CLIENT
Off Market
03 months
TIMELINE
Events & Hospitality
INDUSTRY
Branding, Strategy, Social Media, Ad Management
SERVICES
01. THE CHALLENGE.
Off Market was already a well-loved event in Portugal's Algarve region — a mix of food, music, art, and outdoor culture. But the brand behind it hadn't kept up.
Inconsistent visuals, limited room to grow, and a look that undersold the experience made it harder to attract sponsors and grow the event's presence.
02. THE INSIGHT.
The real challenge wasn't building a new brand — it was revealing the one already there. Off Market needed to move past being seen as just a street food event, and own what it actually was: a cultural experience that brings people, brands, and community together.
We built a more consistent, contemporary identity — one ready to grow, without losing the recognition Off Market had already earned.
03. THE SOLUTION:
A full rebrand, built to grow with the event:
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Refined the original logo — sharper typography, better proportions, cleaner spacing.
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Built a new color palette, closer to the event's spirit and easier to apply across formats.
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Created a flexible identity system, with alternate versions for each edition and season.
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Organized every visual element to make the brand recognizable at every touchpoint.
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Defined a clear brand position and value proposition.
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Designed a sponsorship activation strategy, giving partner brands real exposure and opening new revenue opportunities.
WHAT WE GOT:
A brand that's more mature, more coherent, and ready to grow — with its audience and with its partners.
03.
THE RESULTS:
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A clear strategic position, with visual identity to match.
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Consistent, professional communication across every touchpoint.
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A visual system built to scale with future editions.
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A stronger commercial pitch for sponsors.
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A brand partners, audiences, and investors take seriously.
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Off Market, now with an identity as strong as the event itself.
NEXT CASE:
Tia Malagueta
