CASE 08.
Tia Maria
Building a three-month content library that captures the atmosphere of a Brazilian pub in the heart of London.
CLIENT
Tia Maria Bar
4 days of filming
TIMELINE
Food & Beverage / Bar & Nightlife
INDUSTRY
Audiovisual Production, Photography, Creative Direction, Content Planning
SERVICES
01. THE CHALLENGE.
Tia Maria Bar, a Brazilian pub in London's Victoria Station, needed to strengthen its digital presence with content that could capture the space's unique atmosphere.
The challenge was producing a complete library of photos and videos that represented the full brand experience — from Brazilian food to cocktails, live music, and the energy of the crowd — with enough material to sustain three months of social media communication.
More than documenting the space, the goal was to turn every piece of content into an extension of the experience customers were already having there.
02. THE INSIGHT.
Tia Maria's real edge wasn't just the menu — it was the experience.
Every visit blends Brazilian flavors, cocktails, live music, and a relaxed atmosphere that brings Brazilians and locals together in one of London's busiest spots.
The audiovisual strategy was built to capture these moments authentically, drawing the audience closer to the brand and sparking the desire to live that experience in person.
03. THE SOLUTION:
We planned and executed a complete audiovisual production over four days of filming, building a versatile content bank for different digital formats:
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Creative planning for the audiovisual production.
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Photo direction for food and lifestyle content.
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Vertical video capture, built for Reels and Stories.
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Photography of dishes, cocktails, and the space itself.
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Coverage of the customer experience and live music performances.
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Content focused on branding and market positioning.
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Material organized to power roughly three months of the editorial calendar.
![[22-04] [Tia Maria] [02].mp4](https://static.wixstatic.com/media/14a418_4da1918d9cb2410983b65dd9cdeeb698~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/65276c_c56e594962914a6e9fb246d9ef69b76af000.jpg)
WHAT WE GOT:
A versatile photo and video library, built to power around three months of social media content and future campaigns.
03.
THE RESULTS:
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Enough content produced to cover roughly three months of social media communication.
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A photo and video bank ready for different campaigns and digital formats.
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A stronger visual identity, carried by a consistent audiovisual language.
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The food, cocktails, and live music programming showcased as key differentiators.
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Content built to grow organic reach and strengthen Tia Maria's position in the London market.
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Reusable audiovisual assets for future campaigns and marketing initiatives.
