CASE 03.
Turning a Brazilian boteco into one of Lisbon's most recognized food brands on social media.
CLIENT
Boteco da Dri
TIMELINE
02 years
INDUSTRY
Food & Beverage/Restaurant
SERVICES
Social Media Strategy, Branding & Rebranding, Content Production, Audiovisual Production, Photography, Meta Ads, Google Ads, Creative Direction, Digital Marketing
Boteco da Dri
01. THE CHALLENGE.
Boteco da Dri needed to build a stronger digital presence in a highly competitive market — one that would make it a go-to name for Brazilians, Portuguese locals, and visitors looking for an authentic taste of Brazilian culture.
The challenge went beyond promoting dishes and events. Social media needed to become a real strategic channel — one that built brand recognition, grew community, and drove more people through the door.
02. THE INSIGHT.
Boteco da Dri's real edge wasn't just the food — it was the experience: the atmosphere, the music, the events, and the emotional pull of Brazilian culture.
The strategy was to humanize the brand's voice and turn everyday moments at the restaurant into content — bringing people closer through stories, behind-the-scenes moments, entertainment, and targeted campaigns.
03. THE SOLUTION:
Over two years, we led the brand's full digital communication strategy, working across multiple fronts:
-
Rebranding and visual identity refresh.
-
Social media strategy and planning.
-
Ongoing content production.
-
Audiovisual production and content capture.
-
Institutional video production.
-
Trend-driven videos built for each platform's native format.
-
Paid campaign management on Meta Ads.
-
Planning and execution of Google Ads campaigns.
-
Creative direction for promotional campaigns and events.
-
Performance tracking and continuous. optimization
WHAT WE GOT:
Nearly 15,000 new followers in two years, and a consistent digital presence that grew alongside the business.
03.
THE RESULTS:
-
Nearly 15,000 new followers gained over two years.
-
A consolidated, consistent digital identity.
-
Stronger presence among both Brazilian and Portuguese audiences in Lisbon.
-
Ongoing content across multiple formats, driving reach and engagement.
-
Branding, audiovisual, and paid media working together to power the brand's communication.
-
A consistent digital presence that grew alongside the business.
